Monday, September 5, 2011

Dos Equis

Well it is now the long weekend, and what are you going to do? Well drink of course, and what o drink, well if Heineken did not do it for you, then may i introduce you to Dos Equis. These commercials are by now famous, who has not heard of the most interesting man in the world? You, you say well enjoy.

Apart from getting different images in your head, as in who is your most interesting man, Bond, Dr. Evil, or Bob Marley. The things and metaphors that are used are outrageous, his personality is so magnetic he is unable to carry credit cards is one great example.

The beer itself is Mexican, first brewed in 1897 by a German born Mexican, Wilhelm Hasse. It was originally called Siglo XX or 20th Century. The label had two giant X’s on it to mark it, hence the name now of Dos Equis, or Two X’s. Dos Equis features actor Jonathan Goldsmith as the the most interesting man in the world, with Frontline (the public affairs T.V. program) narrator Will Lyman doing voiceovers.

On in interesting side note Dos Equis is brewed Cervecería Cuauhtémoc-Moctezuma, which is a major brewery based in Monterrey, Nuevo León, Mexico. It is currently a subsidiary of Heineken International, which explains the similar feel for both commercials for Heineken and Dos Equis.

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