Tuesday, September 20, 2011

The World is Just ... Awesome

The World is Just ... Awesome.

The world is awesome and very rarely does a commercial come along that while branding something makes you feel all warm and fuzzy inside. While this one might not make you feel fuzzy inside, you cannot help but be uplifted by its imagery and positive feel to it.

This was first used for the discovery channel in 2008 after a change to it program line-up and target base. Taking on more than just educational programs and starting to introduce more reality programs the new direction has been a success. The music used here is from Morcheeba, a British band form in 1996, from their album The Antidote, entitled Wonders Never Cease. Making this a good mix of music and imagery to create a unique commercial, and one that I enjoy.

The ad show cases the various programs on the Discovery Channel and shows you just how awesome the world is, while we look to space and the final frontier, there are still so many things on this tiny blue marble that we have yet to explore. So get out there and discover your world, because you never know what awesome things will be waiting for you.

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