Tuesday, August 23, 2011

VW - Rabbit

Now for the next stage in life, after you run off with the hot girl in the bitching car, you inevitable have to deal with kids.

This commercial came on the scene as the VW Rabbit was released. (Duh) The great thing about this commercial is that nowhere, and I mean nowhere in this commercial do you find out about the size of the engine, or the speed of the car. No there is no info on the car except that its called a rabbit and it has been re-introduced. Yet after watching it you cannot help but want to go out and buy one, marketing at it best.

One more fact about the VW, their name is Volkswagen, German for the people’s car. It was founded in 1937 by the Nazi trade union the German Labour Front (Deutsche Arbeitsfront). One thing about the car is that in the 30’s cars were still a luxury and not everyone could get one. Hitler decided this was no good, and as part of his economic recovery plan for Germany sought a car that the people could afford, hence the name. So on 22 June 1934, Dr. Ferdinand Porsche agreed to create the People's Car for Hitler. The only change Hitler really wanted to make with the new design? Well he wanted it to be a happy car so designed the front of the now famous VW Beetle to look like a smiley face.

So the next time you see a beetle and its smile puts one on your face, don’t forget to thank Hitler.

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