Nissan 300zx - 1990s

Commercialization

Being a child of the eighties and nineties one thing stands out to me that this new digital generation, with their TiVo’s and downloads may be missing.

Commercials.

So these things came about because everyone was sick of watching them, but that has more to do with the fact that programs have allows more time for them and now product placement is on the rise. But there was a time when there where commercials, most of them terrible, but some a golden few were memorable, even magical. They were sometime funny, sometimes just catchy, but always you remember them.

So I start this new segment with a commercial that has stuck with me throughout the years.

Nissans 300zx commercial from the early nineties.

It was made before CGI was big. This means time and effort went into the making with models and stop motion. Something that sadly has gone the way of the dodo, but it was an art, a time consuming often painful art.

This was a good commercial because it made you stop and think why was Barbie with Ken, when GI Joe was in the next room? Maybe she liked that sort of thing, but were all the Barbie’s the same? Surely not. Also this was released about the same time as the first Toy Story, and while that movie has entered the movie lexicon, and personified toys are almost main streamed, at the time it was not. It also makes you ask would you rather have a hot place and a bitching wife, or a hot wife and a bitching car.

I have the latter, how is your life arranged?

On closer inspection you may also notice that despite the persistence on the name of Barbie and GI Joe, both are close but not actually the toys, she looks more like Barbie dark haired vixen and he looks more like the Army Man from the discount store, you know GI George.

Not that either matters, the commercial was good and it stuck with me, and at the end of the day all that matters: Did you remember it?